The Ultimate Packing List for Your Branding Photoshoot

Preparing for a branding photoshoot involves thoughtful planning to ensure your images authentically represent your brand and resonate with your audience. Here's a curated list of ten essential items to bring to your session:

1. Multiple Outfit Options

Variety in your wardrobe allows for diverse looks that can be tailored to different aspects of your brand. Aim to bring 2-3 outfits that align with your brand's aesthetic and make you feel confident. Consider including a mix of casual, professional, and statement pieces to showcase different facets of your personality and business. 

2. Accessories

Thoughtfully chosen accessories can add depth and interest to your photos. Items like jewelry, scarves, hats, or watches can complement your outfits and introduce subtle elements of your brand's style. Remember to keep accessories simple and in line with your brand's aesthetic to avoid distractions. ​

3. Props Related to Your Business

Incorporate items that are integral to your work to create authentic and relatable images. This could include tools of your trade, products you offer, or elements that symbolize your services. For example, a designer might bring sketchbooks, while a chef could include kitchen utensils. Lauren is a [profession], and she always comes prepared - with stationery, a microphone, and, of course, Crumbl cookies!

4. Personal Touches

Items that reflect your personality or interests can make your photos more engaging and help clients connect with you on a personal level. Consider bringing a favorite book, a musical instrument, or anything that showcases your hobbies and adds a unique touch to your images.​

5. Beauty Essentials

Ensure you're photo-ready by bringing along makeup for touch-ups, a hairbrush, and any other personal grooming items you might need. This helps maintain a polished appearance throughout the shoot.

6. Comfortable Footwear

While you might have specific shoes planned for certain outfits, it's also wise to bring comfortable footwear, especially if your shoot involves walking between locations. This ensures you remain comfortable and can focus on the session.​

7. Layering Pieces

Incorporate layers such as blazers, cardigans, or jackets to add versatility to your outfits. Layers can create different looks without the need for complete outfit changes and can add texture and interest to your photos.

8. Neutral and Brand-Color Pieces

Choose clothing in neutral tones that won't clash with various backgrounds, and consider incorporating pieces in your brand's colors to reinforce your visual identity. This strategy ensures your photos are cohesive with your overall branding. ​

9. Seasonal Elements

If you plan to use your photos throughout the year, consider bringing items that represent different seasons. This approach provides you with a library of images suitable for various times of the year, enhancing the longevity and relevance of your photos. ​

10. Positive Energy and Confidence

Lastly, bring your authentic self! Confidence and a positive attitude are key to capturing images that truly represent you and your brand. Relax, enjoy the process, and let your personality shine through. ​

By thoughtfully preparing these items, you'll be well-equipped for a successful branding photoshoot that authentically showcases your brand and connects with your audience.

Ready to Elevate Your Brand Through Intentional Imagery?

At Jessica McIntosh Photography, I believe your branding photos should do more than just look pretty - they should work for you. By showing up prepared with these ten essentials, you’re not only making the most of your session, but you’re also investing in powerful visual storytelling that connects with your audience and supports your long-term business goals.

Whether you’re a personal brand, entrepreneur, or small business owner, I’m here to help you capture intentional, on-brand imagery that reflects the heart of what you do. Let’s create photos that go beyond a single post and become part of your brand legacy.

Let’s plan a session that’s strategic, fun, and uniquely you. Click below to schedule your free consultation call - I’ll walk you through every step to ensure your shoot is styled, prepped, and packed with purpose.